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Author: Soeren Stamer

Soeren Stamer has over 20 years of experience as a B2B software industry CEO. While at the University of Hamburg, he co-founded CoreMedia with his professors, and subsequently led the company’s global expansion. Through agile leadership and a passion for innovation, Soeren has helped the company navigate decades of industry disruption and growth, from Web 2.0, to SaaS and to AI. Soeren is an industry thought leader who regularly speaks at international conferences like Digital Marketing World Forum or OMR and an award-winning author who comments on technological developments and trends in trade journals like The Drum or Horizont. With a focus on turning technological innovations into value, he sees significant potential to harness artificial intelligence to help companies merge content and commerce intelligently.

How values-driven support turns AI into loyalty

By Soeren Stamer   Posted in Customer Experience Sponsored
Posted on January 6, 2026February 10, 2026

In 2026, customer experience is defined by how well a brand supports a customer the moment they lose confidence, hesitate, or feel overloaded. The best brands don’t drown people in touchpoints. They pay attention to their individual behaviour and use a blend of AI and human engagement to step in when it matters. Loyalty follows …

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