It has become accepted wisdom in the CX community for brands to delight or ‘wow’ their customers. But the truth is, delighting your customers may not necessarily build loyalty or raise revenue. That’s not to say that the effort to delight is useless but you need to get a few things right first. David Lucy, …
Customers use a variety of channels to interact with organisations to purchase the goods and services they want. They expect their experience when dealing with a brand to be seamless and personalised to their needs. The biggest challenges brands face in delivering seamless omnichannel customer experiences are internal silos and disconnected customer journeys, according to …
The last two years have handed many customer-facing organisations multiple curveballs in meeting expectations and providing a great customer experience (CX). But the ongoing misdirected outrage at the contact centre for not having expectations met is unwarranted and frankly outrageous. So I’m calling time out on the undeserved bad reputation of the contact centre, and …
Spurred on by the need to work remotely during the pandemic, the growth in hybrid work environments is expected to be a continuing trend. But in terms of maintaining employee engagement and productivity, a workplace environment that mixes in-office and remote work presents a range of unique challenges. The COVID-19 pandemic forced many workers and firms to trial working from home. …
For many organisations, their contact centre operations and the people who work in them were at the frontline of supporting customers during the COVID-19 crisis. Customer demands on communication channels and services dramatically increased at the same as people had to work from home. The Auscontact Association played a critical role in supporting the industry …
From chatbots to hyper-personalised experiences to better understanding customers, AI and machine learning have been used in a variety of contexts to improve the customer experience. In 2022, the role of AI is expected to expand as enterprises become mature in its adoption. More and more business leaders in Australia as well as consumers are …
A subsidiary of Energy Queensland, Ergon distributes electricity to 746,000 customers across most of Queensland. Ergon manages customers across regional and remote areas of the state, from Cape York in the North all the way down to Dalby in southwestern Queensland. Most of Ergon’s customers are households, but they also cover small-to-medium businesses, commercial enterprises …
Zoom2u was founded in 2014 to provide Australians with a better delivery experience. The pandemic created a massive surge for their service due to the growth in ecommerce and home delivery. Steve Orenstein, founder and CEO, explains how Zoom2u coped with the rapid growth, while transferring staff to work remotely yet still maintaining exceptional delivery …
Discussion with Jarvous Freeman, leading US authority on CX and contact center optimization, on how to leverage the contact center to create lifelong customers. Freeman has spent his entire career in this space and has seen it all. Name the largest enterprise contact centers, and he’s probably run them. Contact center optimization is his passion. …
The Bendigo and Adelaide bank wants to become the bank of choice for Australia within the next five years. Megan Papadopoulos, head of consumer connection, explains how their Customer Experience (CX) and digital transformation strategy is critical to the bank achieving its goals. The bank was formed by the merger of Bendigo Bank and Adelaide …